VOL. 120 FURNITURE EXPO GUADALAJARA 2024
This year, FORMATEX enthusiastically participated in the Guadalajara Furniture Expo, which took place from February 14 to 17. During this event, we proudly introduced our new line, showcased the entire catalog and highlighted innovative Sunbelievable fabrics. 
At the Sunbelievable booth, we present the fabrics that are part of our new line designed for both outdoor and indoor use. More than 25,000 buyers and visitors from around the world joined us at this fair to explore the leading products and companies in the furniture, textiles and interior design industries.
In addition to our presence at the expo, we extended a cordial invitation to attendees to visit our new showroom on Margot de Av. De las Rosas, a few meters from the fairgrounds. There, our team of sales advisors dedicated themselves to offering personalized attention, answering all customer queries.
Inside the showroom, we created a welcoming environment where visitors enjoyed drinks and food while exploring our fabrics. Each fabric was displayed in an organized manner in sections, making it easy to identify products, from recycle fabrics to c free, Revolution, Sunbelievable, printed fabrics, among others. 
FREG, a prominent furniture manufacturing company specialized in upholstery, also participated in this great event. Inside our showroom, they exhibited more than 500 pieces of furniture made with FORMATEX fabrics, offering special prices and immediate delivery.
FREG furniture remained as a temporary exhibition at MARGOT for an additional week, giving visitors the opportunity to purchase products at special prices. 
Additionally, we partnered with FREG to run an exciting giveaway on Instagram, where participants tagged friends and followed both accounts for a chance to win two Baxter couches. The winner was announced on February 17, and the product will be sent to their home.
This successful event was possible thanks to the collaboration, effort and dedication of both teams, as well as the constant innovation in our products. We thank everyone who visited our booth and showroom in this February 2024 edition. We are excited to be part of your projects, meet our customers personally, and help satisfy their wants and needs. We hope to see you soon at Fabric Week! 
Author | Jimena Chavez
"This information is for reference only, to obtain precise details about the use, qualities and care of our products, it is necessary to consult directly with your seller before making a purchase or receiving recommendations."