Vol. 74 White stroke

In the previous blog we mentioned our exclusive event, in which FORMATEX and SMUEBLERIA participated, called “Trazo blanco”. In which important clients from the Furniture industry attended, to live an experience of collaboration and friendship between people from the same sector.

Smuebleria is a company that provides a service to improve administration, standardize processes, improve times and generate growth in furniture stores through a technological tool, a billing system and inventory control.

But, what is a white line?

It is a collaboration between Formatex and Smueblería, with which both companies wanted to thank our customers for their preference and loyalty with an event that was a unique experience.

The reason for this was due to the interest and gratitude we have towards our clients, both furniture makers and upholsterers as well as decorators and designers, who had a close relationship, were able to know their products in greater depth and treated each other in a more personal way.

Our intention is for the event to remain for life during the Expos in both August and February.

The event took place on August 18 at the FORMATEX warehouse, the location was unknown to our guests, the final destination was kept secret during the registration process and when heading to the event in rented trucks after the Expo.

Furthermore, the invitations were limited, since there were only 100 exclusive places for clients who have been working for us and for Smueblería for many years.

Guests had to register on the white line page to reserve their spot. It was extremely important to register quickly and show interest in the event to take those people as a priority and/or consideration.

As the name says, the dress code was to attend in white clothing. The space was decorated with the same color, several of our fabrics were hung and we set up a black rug to direct the guests to the area, who were welcomed with cocktails, music and an extensive dessert table. Part of the decoration was the white rooms with decorative pillows with fabrics from our new collection. Our books were displayed on one side of the carpet along with paintings that showed our three wineries located in Guadalajara.

People were able to spend a wonderful night accompanied by cocktails, food, live music, business exchanges, new alliances and friendships.

Also, dynamic activities were carried out such as searching for tickets hidden throughout the warehouse in order to participate in a raffle for decorations, paintings and furniture.

If you are interested in participating in our next white line event, you now know what to do. Just wait for our invitations and register in February at https://trazoblanco.mx/ and you will have an incredible night.

We are waiting for you in February!

Author: Jimena Chavez

"This information is for reference only, to obtain precise details about the use, qualities and care of our products, it is necessary to consult directly with your seller before making a purchase or receiving recommendations."